SHRUTI DASH. An Econometric Framework for Estimating the Joint Elasticity of Advertising and Promotions on Retail Sales. International Journal of Computer (IJC), Jordan, v. 57, n. 1, p. 38–49, 2026. Disponível em: https://ijcjournal.org/InternationalJournalOfComputer/article/view/2479. Acesso em: 4 feb. 2026.