Strategies for Consolidating Disparate Mobile Applications into a Unified Digital Platform
Keywords:
consolidation, digital platform, digital transformation, mobile applications, mobile ecosystemAbstract
This paper examines the challenges of developing and implementing strategic approaches for consolidating disparate mobile applications into a unified digital platform. In the modern corporate landscape, where mobile technologies have evolved from a mere supplement to an integral component of business processes, many organizations face the significant challenge of fragmented digital assets. This phenomenon, marked by the proliferation of separate applications developed for different departments and purposes, inevitably leads to substantial operational and financial overheads, a considerable decline in security, and a degraded user experience. This article provides a comprehensive study of strategies aimed at consolidating these fragmented mobile solutions into a single, centralized digital platform. The author focuses on analyzing the fundamental issues caused by fragmentation, outlining the conceptual and architectural foundations for building an integrated ecosystem, and proposing specific strategic actions for implementation. Particular attention is given to analyzing current global trends, substantiated by data from leading analytical agencies—Forrester, Gartner, and Deloitte Insights. The paper concludes with a practical case study from the author's personal experience, demonstrating the successful application of the described principles within a Big Four company.
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