Business Intelligence and its Relationship with Sales’ Increase in a Farinaceous Company at Callao

Authors

  • Efrain Palomino Universidad Nacional Federico Villarreal, Callao, Peru

Keywords:

Business Intelligence, Farinaceous

Abstract

Nowadays, globally, the use of technological tools in business has driven a significant improvement in processes, reducing costs and increasing profits; one of those tools is business intelligence. However, its use of Peru is not so common, because it is associated with high implementation costs, in addition, its benefits are not yet clearly identified in Peruvian companies due to its poor implementation and the lack of research related to the subject. In this research, the benefits obtained after the implementation of business intelligence tools in a farinaceous industrial company in Callao were evaluated and be able to determine the relationship between the use of these tools and the increase in sales. The analysis consisted of the elaboration of a questionnaire to evaluate the perception of workers regarding the use of these tools; the results obtained were statistically analyzed, using the methodology proposed by Hernández. In addition, a comparison of sales amounts and quantities was made before and after the implementation of these tools. The results show that the workers of the organization perceive an improvement in their daily activities due to the support of business intelligence tools, also the amounts and quantities sold were increased, which is confirmed by the comparison of actual amounts and quantities analyzed. It was concluded that the use of business intelligence is positively related to the increase in sales, which is a similar benefit in research by international companies, demonstrating that in Peruvian companies these tools also help business growth.

References

C. Lim, M. Hemmert, and S. Kim, "MNE subsidiary evolution from sales to innovation: Looking inside the black box," International Business Review, vol. 26, no. 1, pp. 145-155, 2017, doi: 10.1016/j.ibusrev.2016.06.

M. A. M. Fereydoon Azma, "Business intelligence as a key strategy for development organizations," no. 1, pp. 102-106, 2012, doi: http://dx.doi.org/10.1016/j.protcy.2012.02.020.

B. C. Chamie and A. A. Ikeda, "The value for the consumer in retail," Brazilian Business Review, vol. 12, no. 2, pp. 46-65, 2015, doi: https :// doi . org / 10 . 15728 / bbr . 2015 . 12 . 2 . 3.

L. Cheung, "A quantitative correlation coefficient mining method for business intelligence in small and medium enterprises of trading business," Expert Systems with Applications, vol. 39, no. 7, pp. 6279-6291, 2015, doi: http://dx.doi.org/10.1016/j.eswa.2011.10.021.

M. C. J. Ramakrishnan, Anna Sidorova, "Factors influencing business intelligence (BI) data collection strategies: An empirical investigation," Decision Support Systems, vol. 52, no. 2, pp. 486-496, 2012, doi: http://dx.doi.org/10.1016/j.dss.2011.10.009.

H. Chung-Kuang, "User Acceptance of business intelligence systems in Taiwan's electronics industry," Social Behavior & Personality: An International Journal, vol. 42, no. 4, pp. 583-596, 2014, doi: 10.2224/sbp.2014.42.4.583.

Ö. Işık, M. C. Jones, and A. Sidorova, "Business intelligence success: The roles of BI capabilities and decision environments," Information & Management, vol. 50, no. 1, pp. 13-23, 2013, doi: 10.1016/j.im.2012.12.001

P. V. J. M. A. Ahumada Tello Eduardo, "Inteligencia de negocios: estrategia para el desarrollo de competitividad en empresas de base tecnológica," Contaduría y AdministraciónContaduría y Administración, vol. 61, 1, pp. 127-158, 2016, doi: http://dx.doi.org/10.1016/j.cya.2015.09.006.

A. Bustamante, Galvis, E. & Gomez, L. C., "Perfil de la investigación sobre inteligencia de negocios en América Latina," UIS Ingenierías, vol. 15, no. 1, pp. 41-51, 2016, doi: 10.18273/revuin.v15n1-2016004.

V.-H. Trieu, "Getting value from Business Intelligence systems: A review and research agenda," Decision Support Systems, vol. 93, pp. 111-124, 2017, doi: http://dx.doi.org/10.1016/j.dss.2016.09.019.

M. H. Rasoul Danesh GhalichKhani, "A Model for Measuring the Direct and Indirect Impact of Business Intelligence on Organizational Agility with Partial Mediatory role of Empowerment (Case Study: Tehran Construction Engineering Organization (TCEO) and ETKA Organization Industries.co)," Procedia - Social and Behavioral Sciences, vol. 20, pp. 413-421, 2016, doi: http://dx.doi.org/10.1016/j.sbspro.2016.09.052.

R. A. Rubin Eran, "The impact of Business Intelligence systems on stock return volatility," Information & Management, vol. 50, no. 2-3, pp. 67-75, 2013, doi: http://dx.doi.org/10.1016/j.im.2013.01.002.

D. Castro Valverde, W. Atalaya Peña, and M. Cruzado Tirado, "Propuesta de Implementación de una Solución de Inteligencia de Negocios para Mejorar la Gestión de Stock y Ventas en la Empresa Tai Loy," Universidad Peruana de Ciencias Aplicada (UPC), 2017. [Online]. Available: http://hdl.handle.net/10757/622738

M. E. López Inga and R. M. Guerrero Huaranga, "Modelo de inteligencia de negocios y analítica en la nube para Pymes del sector Retail en Perú," Ingeniería Solidaria, vol. 14, no. 24, 2018, doi: https://doi.org/10.16925/in.v14i24.2157.

A. Caballero Romero, Metodología integral innovadora para planes y tesis : La metodología del cómo formularlos. 2014.

R. Hernández Sampieri, C. Fernández Collado, and P. Baptista Lucio, Metodología De La Investigación. 2014.

T. Bernal, Metodología de la investigación: administración, economía, humanidades y ciencias sociales. Pearson, 2010.

D. George and P. Mallery, Routledge, Ed. IBM SPSS Statistics 23 Step by Step: A Simple Guide and Reference, 14 ed. 2016.

Downloads

Published

2022-04-30

How to Cite

Palomino, E. (2022). Business Intelligence and its Relationship with Sales’ Increase in a Farinaceous Company at Callao. International Journal of Computer (IJC), 43(1), 36–47. Retrieved from https://ijcjournal.org/index.php/InternationalJournalOfComputer/article/view/1937

Issue

Section

Articles