Artificial Intelligence in Electronic Commerce


  • Lendina Rushani University of Tetova, Faculty of Natural Sciences and Mathematics, Department of Informatics,Tetovo, 1200, North Macedonia
  • Festim Halili University of Tetova, Faculty of Natural Sciences and Mathematics, Department of Informatics,Tetovo, 1200, North Macedonia


electronic commerce, electronic business, artificial intelligence, chatbots, speech and image recognition


Compared to past years the way how the world functions today is very different. This is achieved as a result of several important improvements in the field of technology and internet. These improvements have influenced every aspect of our lives starting from the way we learn, the way we work, the way we travel, the way we shop and a lot of other activities. One of the fields that were drastically changed is the field of business and commerce. The purpose of this paper is to give information about the role and impact of artificial intelligence in electronic business. The readers of the paper will get familiar and gain solid information about the field of artificial intelligence and its implementation in electronic commerce.


Isoraite M., Miniotiene N., “Electronic Commerce: Theory and Practice”, IJBE: Integrated Journal of Business and Economics, June 2018, Volume 2, Issue 2, pp.73-79

Chai W., “E-commerce”, December 2020, SearchCIO, [], Accessed 23 November 2021

Bloomenthal A., “Electronic Commerce (Ecommerce)”, September 2021. Investopedia, [], Accessed 23 November 2021

Dobrev D., “A Definition of Artificial Intelligence”, Institute of Mathematics and Informatics, Bulgarian Academy of Sciences, September 2003

McCarthy J., “What is Artificial Intelligence”, Stanford University, Computer Science Department, USA, November 2007

Kumar Y., Jain Y., “Research Aspects of Expert Systems”, International Journal of Computing & Business Research, ISSN: 2229-6166

Alkuat A., Atymtayeva L., “Expert system for e-commerce issues”, The 14th International Scientific Conference, Information Technologies and Management, 2016, Latvia

Liddy E.D., “Natural Language Processing”, In Encyclopedia of Library and Information Science, 2nd Ed. NY. Marcel Decker, INC., 2001

Nadkarni, P. M., Ohno-Machado, L., & Chapman, W. W. (2011). Natural language processing: an introduction. Journal of the American Medical Informatics Association, 18(5), 544–551. doi:10.1136/amiajnl-2011-000464

Bishop, C. M. (1994). Neural networks and their applications. Review of Scientific Instruments, 65(6), 1803–1832. doi:10.1063/1.1144830

Srivastava A., “The Application & Impact of Artificial Intelligence (AI) on E-Commerce”, Edited Book on Contemporary Issues in Commerce & Mgt, Volume 1, Issue 1, September 2021

Sudhanesh R., Indurani P., “Intelligent E-Commerce through Machine Learning”, International Journal of Research and Analytical Reviews, Volume 6, Issue 2, 2019

Haponik Ar., “The best Machine Learning Use Cases in E-Commerce”, .Addepto, June 2021 [], Accessed December 06, 2022

Andrea di Stefano, “Machine Learning in E-Commerce: 9 Use Cases Reshaping Online Shopping”, July 2022 [], Accessed December 06, 2022

“What is computer vision”, IBM, [], Accessed December 07, 2022

Dev Bhat, “What is smart search and how does it work?”, LucidWorks, [], Accessed December 07, 2022

Gikwad S. K., Gawali B. W., Yannawar P., “A Review on Speech Recognition Technique”, International Journal of Computer Applications, Volume 10 No.3, November 2010

“Image Recognition in eCommerce”, Pyxl, April 2022 [], Accessed December 07, 2022

“How Augmented Reality in Ecommerce Can Deliver a More Enticing Shopping Experience”, BigCommerce, [], Accessed December 08, 2022

Gadiyar Ch., “How assortment optimization helps e-commerce and retail stores stay competitive”, Netscribes, [], Accessed 09 December, 2022

Galkin A., “How AI can help with your price optimization”, Forbes, [], Accessed 09 December, 2022

Al-Adhailed M. H., Alsaade F. W., “Detecting and Analysing Fake Opinions Using Artificial Intelligence Algorithms”, Intelligent Automation & Soft Computing, vol.32, no.1, 2022




How to Cite

Rushani, L., & Festim Halili. (2023). Artificial Intelligence in Electronic Commerce. International Journal of Computer (IJC), 48(1), 1–16. Retrieved from