Machine Learning and AI in Business Intelligence: Trends and Opportunities

Authors

  • Jasmin Praful Bharadiya Department of Information and Technology, University of the Cumberlands, Fresno, USA

Keywords:

artificial intelligence, Machine learning, sentiment analysis, student reviews, deep learning, online courses

Abstract

The integration of machine learning and artificial intelligence (AI) in business intelligence has brought forth a plethora of trends and opportunities. These cutting-edge technologies have revolutionized how businesses analyze data, gain insights, and make informed decisions. One prominent trend is the rise of predictive analytics. Machine learning algorithms can sift through vast amounts of historical data to identify patterns and trends, enabling businesses to make accurate predictions about future outcomes. This empowers organizations to optimize operations, anticipate customer needs, and mitigate risks.  By leveraging business intelligence, companies can uncover hidden patterns, identify opportunities for growth and improvement, optimize business processes, and ultimately make informed decisions that drive their success. Another trend is the adoption of AI-powered chatbots and virtual assistants. The opportunities presented by machine learning and AI in business intelligence are extensive. From automated data analysis and anomaly detection to demand forecasting and dynamic pricing, these technologies empower businesses to optimize processes, reduce costs, and identify new revenue streams. In conclusion, the integration of machine learning and AI in business intelligence offers promising trends and abundant opportunities. By leveraging these technologies, businesses can gain a competitive edge, drive innovation, and unlock new levels of success in the digital era.

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Published

2023-06-22

How to Cite

Jasmin Praful Bharadiya. (2023). Machine Learning and AI in Business Intelligence: Trends and Opportunities. International Journal of Computer (IJC), 48(1), 123–134. Retrieved from https://ijcjournal.org/index.php/InternationalJournalOfComputer/article/view/2087

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